Luxury car marque Bentley opens pioneering Paint Shop at its Crewe HQ

Source: The Business Desk - Neil Hodgson.

Bentley’s new ultra-modern Paint Shop has today (June 11) started operations, marking a milestone moment in the ongoing transformation of Bentley’s headquarters in Crewe.

The occasion was celebrated by the completion of a one-of-one Continental GT S which launches a new ‘Spectraflair’ paint finish enabled by the new facility.

Bentley’s Continental GT and GTC, Flying Spur and the brand’s first ever Battery Electric Vehicle launching later this year, will be painted in the new Paint Shop immediately, with the Bentayga set to be integrated into the operations in the coming years.

Covering a 12,500 sq m footprint and standing as the tallest building at Bentley’s site, the facility marks the next step in Bentley’s journey in setting a new benchmark in high value, digital manufacturing capabilities, having been designed with dedicated space to introduce new bespoke paint processes in the future.